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Campus Director, Admissions

Dallas, Texas Job ID: 202479
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Reporting directly to the Vice President, Admissions, is responsible for overseeing and ensuring the admissions process, from lead generation to enrollment in terms of number of students, quality of students, level of student expectations/satisfaction, and in accordance with West Coast University policies and procedures and all applicable federal, state and accrediting agencies standards and regulations.  Supervises, trains, and motivates the admissions staff to attain or surpass campus goals; providing excellent customer service in order to recruit and increase the student population in accordance with the mission and purpose of the university.  


(Every effort has been made to identify the essential functions of this position.  However, it in no way states or implies that these are the only duties you will be required to perform.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or is an essential function of the position.)

Working closely with the Vice President, Admissions and develops recruitment strategies, plans and goals to attract a diverse and highly qualified student applicant pool consistent with West Coast University’s goals and objectives. 

Ensures all Admissions activities are in compliance with university policies, federal regulations and accreditation standards.

Selects, trains, evaluates, and supervises admissions representatives to ensure efficient and effective application of established university policies and procedures for the admission of students to ensure qualitative and quantitative objectives are achieved in the admissions process.

Develops, documents, and implements ongoing program of professional training for all Admissions Advisor staff members.

Reviews objectives and manages the department on a daily basis to meet weekly and/or scheduled recruitment goal objectives.

Enrolls qualified applicants into programs of study beneficial to the students’ career objectives and academic needs in an efficient and supportive manner as needed.

Monitors the application process from generation of lead until the start of the student.

Monitors the communication and interactions of admissions advisors with students and takes action necessary to correct deviations from the policy or to improve effectiveness.

Directs the enrollment of qualified applicants into programs beneficial to the student’s career objectives and academic needs.

Provides accurate daily performance reports related to advertising and recruitment program effectiveness, future start populations, current status of lead calls, and interviews held, the number of packaged students.

Directs the follow-up activity of unconverted interviews, inquiries and actual and pending enrollments. 

Coordinates and monitors the efforts of admissions’ advisors in developing inquiries by sending out, phone calls, success shares and other appropriate and innovative communication methods.

Ensures the CRM system is updated/maintained daily to reflect the current day activities of the admissions’ department.

Directs and manages follow-up with student enrollees to ensure they will start their program.

Confers with new and continuing students to determine satisfaction with instructional quality of services and to assist with retention efforts.

Maintains close liaison with other campus departments such as student and career services, financial aid, and information technology.

Represents the university at community/promotional events, new student orientations, and associate orientations to raise the visibility of the university.

Ensures and protects the privacy and confidentiality of student admission/academic records as appropriate.

Ensures timely completion of associate performance appraisals, conflict resolution, performance improvement and/or counseling to manage and achieve enrollment goals and objectives.

Stays current with legislation, state, and federal requirements related to admissions and records.

Participates in professional development and organizations in order to maintain an understanding of current ideas, research and practices, attends meetings, workshops and seminars to enrich personal growth, knowledge and skill in management development.

Maintains professional appearance for position and serves as a role model, leader and mentor to the campus community.

Adheres to University policies and procedures and provides leadership to all staff through guidance and example.

Maintains regular and timely attendance, reports to work as scheduled and assures time worked and/or time-off is recorded properly. 

Conducts job responsibilities in accordance with the standards set out in the University’s Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and states laws, and applicable professional standards.

Maintains confidentiality of all student, associate, and/or university information as required.

Exercises care, proper use and maintenance of department equipment and supplies and identifies unsafe conditions and makes appropriate adjustments.

Maintains order, cleanliness and safety at work.

Performs other job duties as assigned.


Generally requires a Bachelor's degree, Masters may be preferred.  Traditionally requires a minimum of 9 years of related work experience, including significant management experience.


Minimum of 5 years experience in a director level position in an academic/admissions environment with a demonstrated record of professional success in driving a sales team.

Typically requires broad  knowledge and expertise in principles, practices, and theories across multiple professional disciplines.

Experience managing a team or leading projects, programs or functions is required.

Experience in management to include extensive experience/knowledge in student records, registration, admissions, planning and scheduling processes, systems, and technologies.

Knowledge of the principles of supervision, administration, systems management and community organization as applicable to specialized program area.  

Knowledge of secondary and postsecondary educational programs.

Experience with MS Office and CRM program software

Knowledge of applicable databases and computer application systems to supply the most accurate information, reports and projections. 

Knowledge of state, federal and local laws/regulations relating to programs, governmental compliance and other regulatory standards such as Title IV, WASC, and other programmatic accreditation standards. 


For over 100 years, West Coast University has been educating and preparing students for professional careers across our six campuses located in Southern California, Dallas, Miami, and Online. As part of our unique student-centric approach to advanced healthcare education you will be empowering future healthcare professionals. At West Coast University our students are Ahead of the Curve. Our Mission is to embrace a student-centric learning partnership that leads to professional success. We deliver transformational education within a culture of integrity and personal accountability.

Our benefited faculty and associates are offered a comprehensive benefit package including:

  • Health & Wellness
  • Financial & Retirement
  • Family & Parenting
  • Vacation & Time Off
  • Perks & Discount
  • Professional Development

West Coast University is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically-diverse population.

Primary Location: Dallas, Texas Campus: WCU Dallas Function: Management

My colleagues and coworkers are sincerely passionate about student success and have a strong team spirit. Our fundamental goal is to improve the quality in our education and service. WCU rewards people with strong team-spirit, a great vision, dedicated commitment, and a high ethical standard.


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