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Marketing Manager, Digital Channels

Irvine, California Job ID: 202717
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Reporting to a Director of Marketing, the Marketing Manager, Digital Channels is a data-driven email marketer who owns all aspects of email marketing and text messaging programs for the assigned institutional brands. They will coordinate the creation of engaging content that positively informs and impacts the institution’s community and mission. Collaborating with product and content owners, technology and data partners, and agencies, the Marketing Manager, Digital Channels will schedule and administer the email/text marketing system, report performance to key stakeholders, and manage audience journeys, branded email/text campaigns, email/text distribution calendars, audience definition and lists.


Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience


3-5 years’ experience in performance-based marketing, email marketing, direct mail or display, or relevant experience




For over 100 years, West Coast University has been educating and preparing students for professional careers across our six campuses located in Southern California, Dallas, Miami, and Online. As part of our unique student-centric approach to advanced healthcare education you will be empowering future healthcare professionals. At West Coast University our students are Ahead of the Curve. Our Mission is to embrace a student-centric learning partnership that leads to professional success. We deliver transformational education within a culture of integrity and personal accountability.

Our benefited faculty and associates are offered a comprehensive benefit package including:

  • Health & Wellness
  • Financial & Retirement
  • Family & Parenting
  • Vacation & Time Off
  • Perks & Discount
  • Professional Development

West Coast University is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically-diverse population.

Primary Location: Irvine, California Campus: WCU Administration Function: Professional

My colleagues and coworkers are sincerely passionate about student success and have a strong team spirit. Our fundamental goal is to improve the quality in our education and service. WCU rewards people with strong team-spirit, a great vision, dedicated commitment, and a high ethical standard.


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