Marketing Specialist, Digital ChannelsIrvine, California Job ID: 202722
Reporting to the Manager Digital Marketing, the Marketing Specialist, Digital Channels will project manage and execute campaigns, launches, and promotions around engaging our customer base to drive starts and enrollments across the assigned institutional brands. Relying heavily on data and experience with email and/or MMS marketing, CRM, the Marketing Specialist, Digital Channels will drive increased email and SMS open rates, click through rates and conversion rates, thereby increasing loyalty, retention, and LTV.
The Marketing Specialist, Digital Channels is responsible for owning email/MMS marketing campaign management including creative brief, data list pull, execution, and optimization through cross-functional collaboration, excellent communication, and proven results within a performance marketing environment and alongside groups such as creative, development, design, and data science.
Bachelor’s degree required (preferably in journalism, business communications, marketing or other related field or equivalent years of experience.).
2-3 years of relevant experience required .
- Working knowledge of HTML, CSS, and/or XML
- Experience with email or SMS personalization and dynamic coding
Experience with Google Analytics, and other reporting/analysis software
For over 100 years, West Coast University has been educating and preparing students for professional careers across our six campuses located in Southern California, Dallas, Miami, and Online. As part of our unique student-centric approach to advanced healthcare education you will be empowering future healthcare professionals. At West Coast University our students are Ahead of the Curve. Our Mission is to embrace a student-centric learning partnership that leads to professional success. We deliver transformational education within a culture of integrity and personal accountability.
Our benefited faculty and associates are offered a comprehensive benefit package including:
- Health & Wellness
- Financial & Retirement
- Family & Parenting
- Vacation & Time Off
- Perks & Discount
- Professional Development
West Coast University is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically-diverse population.
“My colleagues and coworkers are sincerely passionate about student success and have a strong team spirit. Our fundamental goal is to improve the quality in our education and service. WCU rewards people with strong team-spirit, a great vision, dedicated commitment, and a high ethical standard.”SOPHIE S.ASSOCIATE PROFESSOR, GEN ED SCI, ORANGE COUNTY
ASSOCIATE SINCE 2017
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