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Marketing Manager

Richardson, Texas Job ID: 201916
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The Marketing Manager plays a key role at the cross section of where our strategy meets implementation.  They are primarily responsible for creating, deploying and measuring integrated marketing strategies through a mix of traditional and digital media channels to drive and support annual enrollment goals. This includes the development of advertising messaging for Social Media, SEM, Website, E-mail, print ads, radio, display ads, collateral and other marketing channels. 

This role will manage and collaborate with external agency or vendor partners to achieve inquiry and student outcome goals that are within budget and quality parameters.  In addition, key duties include monitoring and reporting inquiry volume, campaign optimization, budget management, invoice review and approval, testing opportunity research, competitor analysis, coordination and logistics for marketing asset development, photo, and commercial shoots.  Additional responsibilities include the ability to work with Marketing Analytics Manager to analyze, prepare and publish data reports and other duties as assigned.


  • Bachelor’s Degree in Marketing, Communications, Business or related field 


  • May not be in default on a federal student loan or owe repayment on a federal grant
  • Valid U.S. driver’s license


  • 5-7 years of relevant experience



For over 100 years, West Coast University has been educating and preparing students for professional careers across our six campuses located in Southern California, Dallas, Miami, and Online. As part of our unique student-centric approach to advanced healthcare education you will be empowering future healthcare professionals. At West Coast University our students are Ahead of the Curve. Our Mission is to embrace a student-centric learning partnership that leads to professional success. We deliver transformational education within a culture of integrity and personal accountability.

Our benefited faculty and associates are offered a comprehensive benefit package including:

  • Health & Wellness
  • Financial & Retirement
  • Family & Parenting
  • Vacation & Time Off
  • Perks & Discount
  • Professional Development

West Coast University is proud to be an equal opportunity employer, and we seek candidates who desire to work in and serve an ethnically-diverse population.

Primary Location: Richardson, Texas Campus: Shared Services Function: Management

My colleagues and coworkers are sincerely passionate about student success and have a strong team spirit. Our fundamental goal is to improve the quality in our education and service. WCU rewards people with strong team-spirit, a great vision, dedicated commitment, and a high ethical standard.


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